Medium Format

Hasselblad X1D II 50C Medium Format Mirrorless Camera, Price $5,750

Hasselblad has officially announced the new X1D II 50C medium format mirrorless camera. The US price for X1D II 50C is $5,750, now available for pre-order at B&H Photo Video/Adorama. X1D…

Fujifilm GFX 100 First Impressions

Here are the first impressions of the Fujifilm GFX 100 medium format camera. The GFX 100 medium format mirrorless camera features a newly-developed back-illuminated 102MP imaging sensor with blazingly fast…

Laowa 17mm f/4 GFX Zero-D Lens to be Released Soon, Price $1,249

The Laowa 17mm f/4 GFX Zero-D  lens is a super wide-angle zero-distortion lens designed for Fujifilm medium format cameras. The lens offers 13.5mm focal length in full frame equivalent and…

Fujifilm GFX 100 Medium Format Camera Announced, Price $9,999

Fujifilm GFX 100 announced with 100 Megapixels, phase-detect AF and 4K video. The US price for this camera is $9,999, now available for pre-order at Amazon/B&H Photo Video/Adorama. The GFX 100…

Fujifilm GFX 100 Specs Leaked

Here are the main specs of the upcoming Fujifilm GFX 100 medium format mirrorless camera. Fujifilm’s medium format mirrorless camera to be announced on May 23, 2019. It will be a…

Rumored FujiFilm GFX 100 Specs, Coming on May 23

Here is what you need to know about the upcoming Fujifilm GFX 100 camera. Fujifilm’s medium format mirrorless camera to be announced on May 23, 2019. It will be a new…

Hasselblad Firmware Update 1.22 for X1D-50c adds support for new XCD Lenses

With the release of Hasselblad’s most recent XCD Lenses, the XCD 65, 80, and 135 including X Converter 1,7, the new 1.22 Firmware Update ensures photographers are equipped with the…

Fujifilm GF 100-200mm f/5.6 R LM OIS WR Lens Announced, Price $1,999

Fujifilm has announced that their newest GF lens; Fujinon GF 100-200mm f/5.6 R LM OIS WR This is the eighth Fujinon GF lens and the second zoom lens that joins the medium-format…

Mitakon Speedmaster 65mm F1.4 lens for Fujifilm GFX

Zhong Yi Optics has launched the Mitakon Speedmaster 65mm F1.4 for Fujifilm GFX cameras. With this announcement, Zhong Yi Optics became the first third-party manufacturer to develop a lens for…

Fujifilm GFX 50S Firmware Update 3.30 Released

Fujifilm released firmware update for Fujifilm GFX 50S medium format camera. Firmware Ver.3.30 introduces new features like support for “35mm Format Mode” when using GF Lens and H mount adapter, simultaneous delete…

Fujifilm Announces Firmware Updates For GFX 50S, X-T3, and X-H1

Fujifilm announces that new firmware updates for FUJIFILM GFX 50S, FUJIFILM X-T3, and FUJIFILM X-H1 coming soon. New functions include the improvement of in-body image stabilization performance for X-H1, 4K…

Fujifilm GFX 50R Release Date Scheduled for November 29, 2018

Fujifilm GFX 50R release date is now scheduled for November 29, 2018. According to Amazon and B&H, the new Fuji GFX 50R camera will be released on November 29, 2018. As…