Medium Format

Firmware Updates for Fujifilm X-T5, X-T50, X-S20, X100 VI and GFX100SII Released

Fujifilm released the new firmware updates for Fujifilm X-T5, X-T50, X-S20, X100VI and GFX100SII. Firmware is the software that is operating your camera, and it is responsible for a surprising…

Hasselblad XCD 20-35mm f/3.2-4.5 E Lens Announced

Hasselblad announces the XCD 20-35mm f/3.2-4.5 E, a wide zoom lens for medium format. Equivalent to 16-27mm in full-frame terms, the XCD 20-35mm f/3.2-4.5 E is company’s first ultra-wide zoom…

Pre-order : Fujifilm X-T50, GFX 100S II, GF 500mm f/5.6 and XF 16-50mm f/2.8-4.8

Fujifilm has just officially announced four new products: Fujifilm GFX 100S II, GF 500mm F5.6, X-T50, and XF 16-50mm F2.8-4.8 lens. All the products are now available for pre-order. The new Fujifilm X-T50 and GFX 100S…

Fujifilm FUJINON GF500mm F5.6 R LM OIS WR lens announced

Along with the GFX100S II, Fujifilm also announced the GF500mm F5.6 R LM OIS WR, a relatively lightweight, compact super-tele prime for its GFX medium format system.  Scheduled for release…

Fujifilm Introduces the 102mp GFX100S II Medium Format Camera, Priced for $4999

FUJIFILM Corporation has unveiled the FUJIFILM GFX100S II, the latest addition to its mirrorless digital camera GFX Series. This is the fastest version with a nicer viewfinder, subject recognition AF,…

Hasselblad XCD 25mm F2.5 V Lens Announced, Priced $3,699

Hasselblad announces XCD 25mm F2.5 V ultra-wideangle lens for medium format cameras. It is a bright and distinguished wide-angle prime with a 20mm full-frame equivalence, providing a field of view…

New Firmware Updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII Released

Fujifilm released the new firmware updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII. Firmware is the software that is operating your camera, and it is responsible for a surprising percentage…

Fujifilm GFX100 II Firmware Update Version 2.00 Released

Fujifilm has released new firmware update version 2.00 for Fujifilm GFX 100 II camera. Firmware is the software that is operating your camera, and it is responsible for a surprising percentage…

Fujifilm Released GFX100 II, GFX50R, GFX50S, and X RAW STUDIO Updates

Fujifilm has just released new firmware updates for the Fujifilm GFX100 II, GFX50S and GFX50R. Firmware is the software that is operating your camera, and it is responsible for a…

New Fujifilm GFX100S, GFX100 & GFX50SII Firmware Updates

Fujifilm has released new firmware updates for the Fujifilm GFX 100, GFX100S and GFX50SII. Firmware is the software that is operating your camera, and it is responsible for a surprising percentage of…

Fujifilm GFX 100 II Firmware Update Version 1.10 Released

Fujifilm released the new firmware update Version 1.10 for  Fujifilm GFX 100 II medium format camera. The Fujifilm GFX100 II is the company’s latest high resolution medium format camera, that…

Fujifilm GFX100 II in Short Supply

Fujifilm recently released an announcement informing customers that the Fujifilm GFX 100 II mirrorless camera is facing a shortage issue. The reason behind this scarcity is primarily due to an…