Announcement

Canon Unveils PowerShot G5 X and G9 X Digital Compact Cameras

Canon has announced the new enthusiast compacts PowerShot G5 X and the PowerShot G9 X with 20-megapixel 1″-type CMOS sensors. The PowerShot G5 X is ideal for serious enthusiasts wanting professional levels of DSLR-like control…

Canon Announces EOS M10 Camera and EF-M 15-45mm F3.5-6.3 IS Lens

Canon announces the EOS M10 mirrorless camera with a new collapsible EF-M 15-45mm F3.5-6.3 IS kit lens. The EOS M10 combines Canon’s most advanced image processor, DIGIC 6, an 18…

Zeiss Loxia 21mm f/2.8 Lens Announced for Sony Full-Frame E-Mount Cameras

Zeiss has announced the Loxia 21mm f/2.8 lens designed for Sony E-mount full frame & APS-C mirrorless cameras. The ZEISS Loxia 2.8/21 is a super wide angle lens comes with a new optical design…

Voigtlander Announces Three New Wide-Angle Full Frame E-mount Lenses

Voigtlander today has announced that they will release three new Sony-E-Mount lenses which could be used on Sony full-frame mirrorless cameras without an adapter. The three native full-frame Sony E-mount lenses are covering…

Zeiss Launches Lenspire Photography Platform

Zeiss has launched their new online photography platform, Lenspire. By using the Lenspire website photographers and interested users can learn about photography, exchange ideas and, most importantly, educate themselves. The website’s content…

Fujifilm INSTAX Mini 70 Instant Camera Officially Announced

Fujifilm introduced a selfie-friendly INSTAX Mini 70 instant camera. The new INSTAX Mini 70 model joins the ‘instax mini’ series of instant cameras which produce credit-card-size photos instantly, on October 23. The…

Ricoh Announces a New Limited Edition GR II Camera Kit

Ricoh Japan has announced a new limited edition GR II camera kit to celebrate the 10 years anniversary of the digital GR product line. The kit will come in an aluminum case and…

Ricoh WG-40 and WG-40W Underwater Cameras Announced in Japan-only

Ricoh has announced the WG-40 and WG-40W waterproof compact cameras. Ricoh WG-40 and WG-40W underwater camera models are designed to be waterproof to a depth of 14 meters, shockproof against falls…

New Entry-level GoPro HERO+ Action Camera with Wi-Fi Announced for $199.99

GoPro has introduced a new entry-level action camera, the HERO+ with Wi-Fi for $199.99. The HERO+ with Wi-Fi does not feature an LCD, but does offer wireless connectivity for use with the mobile app.…

Ricoh Announces HD PENTAX-D FA 24-70mm F2.8 ED SDM WR Lens

Ricoh has today announced the HD PENTAX-D FA 24-70mm F2.8 ED SDM WR zoom lens for its upcoming full-frame Pentax DSLR camera. The HD Pentax D-FA 24-70mm f/2.8ED SDM WR is a full-frame…

Rokinon Announces 21mm f/1.4 and 50mm f/1.2 Lenses for Mirrorless Cameras

Rokinon today announced two fast prime lenses for Canon EF-M mount, Sony E-mount (APS-C), Fujifilm X-mount (APS-C) and Micro Four Thirds mount mirrorless system cameras. Rokinon 50mm f/1.2 is a standard…

Sony A7SII and A7RII Will Have Uncompressed 14-Bit RAW

Sony has announced that user selectable compressed and uncompressed 14-bit-per-channel raw image capture will be featured in the forthcoming A7SII full-frame mirrorless system camera. Additionally, they have announced plans to add this feature…