Announcement
Tokina Firin 20mm f/2.0 Full Frame E-mount Lens Announced
Tokina officially announced the new 20mm f/2.0 prime lens. It is designed for mirrorless cameras with full-frame image sensors. The Firin 20mm F2 FE MF is the first in Tokina product line…
Sony announces the E PZ 18-110mm F4 G OSS E-mount lens
Sony has announced the E PZ 18-110mm F4 G OSS power zoom lens for Super 35mm and APS-C format cameras. Designed for video shooters, it’s the second lens in Sony’s lineup. The…
Tamron SP 150-600mm F5-6.3 Di VC USD G2 Lens Announced
Tamron has announced a new version of its popular 150-600mm telephoto lens. It is the SP 150-600mm F5-6.3 Di VC USD G2. This second-generation lens promises to deliver superior optical…
Canon Announces Cinema EOS C700 and XC15 4K Camcorder
Canon has officially announced the Cinema EOS C700 and XC15 4K camcorder. With the release of these cameras, Canon has become a worthy competitor with the ARRI Alexa. The XC15 is…
Sony announces FE 50mm F2.8 Macro lens with 1:1 reproduction
Sony has announced the FE 50mm F2.8 Macro lens. This is a full-frame lens with true 1:1 macro magnification. It provides a minimum focus distance of 16cm/6.3inch. The new macro optic…
Canon Announces EF 16-35 f/2.8L III & EF 24-105 f/4L IS II
In addition to the new EOS 5D Mark IV DSLR, Canon have also added the new EF 24-105mm f/4L IS II USM and the EF 16-35mm f/2.8L III USM to…
Fujifilm Announces XF 23mm F2 R WR wide-angle lens
Fujifilm has announced the Fujinon XF 23mm F2 R WR wide-angle lens. The optic is a new addition to the 35mm equiv. prime to the weather-resistant X-mount lineup. The lightweight design and fast…
Fujifilm X-A3 camera officially announced with new sensor
The entry-level Fujifilm X-A3 camera officially announced. The mirrorless camera incorporates a newly developed 24.2MP APS-C CMOS sensor. Unlike other X-series cameras, its 24MP sensor uses a traditional Bayer color filter, rather than…
Canon EOS 5D Mark IV announced with 30MP sensor and Dual Pixel AF
Canon has officially announced the EOS 5D Mark IV digital SLR camera. It has become the fourth generation of the company’s full-frame DSLR for enthusiast and professional photographers. Featuring a 30.4…
Tamron SP 90mm f/2.8 Di Macro Lens Announced for Sony A-mount
Tamron announced the SP 90mm f/2.8 Di Macro 1:1 USD (Model F017) lens. Designed for Sony A-mount full frame DSLR cameras and a corresponding TAP-in console. The TAP-in console allows customers to…
Nikon D3400 DSLR camera becomes official
Nikon has just revealed the D3400 digital SLR camera. The new Nikon D3400 entry-level shooter has a new 24.2-megapixel APS-C CMOS image sensor without an anti-aliasing filter. The DSLR shooter is joined…
Samyang 20mm f/1.8 ED AS UMC lens officially announced
Samyang has officially announced the 20mm f/1.8 ED AS UMC lens. It is designed for full-frame DSLRs as well as APS-C and Micro Four Thirds mirrorless cameras. The new optic will deliver a…