Announcement

Panasonic G85 camera officially announced

Panasonic G85 officially announced at the Photokina 2016 event as a followup to the G7 camera. The Lumix G85 is an SLR-style mid-range interchangeable lens mirrorless camera. It features 4K video capture, 2nd-generation 5-axis…

Sigma announces the 85mm F1.4 Art, 12-24mm Art, 500mm F4 Sport lenses

Sigma has announced the 85mm F1.4 Art, the 12-24mm F4 Art, and the 500 F4 DG OS HSM Sport full-frame lenses for its Global Vision Line. The 85mm F1.4 Art has been…

Panasonic FZ2500 bridge camera officially announced

Panasonic FZ2500 has been introduced at the Photokina 2016 event. The bridge camera replaces the FZ1000 and will also be named FZ2000 in some markets. The new bridge camera comes with…

Olympus M.Zuiko Digital ED 30mm 1:3.5 Macro Lens Announced

Olympus has unveiled the M.Zuiko Digital ED 30mm 1:3.5 Macro lens for Micro four Thirds system cameras. This is a new macro lens with a maximum reproduction ratio of 1.25:1 and a…

Panasonic LX10 becomes official at Photokina 2016

The Panasonic LX10 premium digital compact camera becomes official at Photokina 2016 event. The enthusiast compact model is the first model to feature a 1-inch-type sensor. 20MP camera features a 24-72mm…

Olympus PEN E-PL8 mirrorless camera announced

Olympus has announced the PEN E-PL8 entry-level mirrorless interchangeable lens camera. The new PEN E-PL8 comes with a 16MP sensor and in-body image stabilization. Aimed at fashion-conscious women, the Olympus E-PL8…

Nikon KeyMission cameras officially announced

Nikon today revealed a new line of KeyMission cameras that encourage users to discover, capture and share their personal missions from an entirely new perspective Nikon first unveiled the KeyMission 360,…

Olympus M.Zuiko Digital ED 25mm 1:1.2 PRO Lens Announced

Olympus has announced the M.Zuiko Digital ED 25mm 1:1.2 PRO standard prime lens. The 25mm F1.2 Pro is a bright portrait lens with a 50mm equivalent focal length. The ground-up splashproof…

Olympus M.Zuiko Digital ED 12-100mm 1:4.0 IS PRO Announced

Olympus has announced the M.Zuiko Digital ED 12-100mm F4 IS Pro all-around zoom lens. Designed for Micro Four Thirds cameras, the standard zoom provides 24-200mm equivalent focal length in 35mm format with…

Olympus E-M1 Mark II development announced

Olympus has announced the development of the E-M1 Mark II flagship camera. The OM-D E-M1 Mark II will feature a 20MP Micro Four Thirds image sensor. It is able to…

Fujfilm GFX 50S medium-format mirrorless camera development announced

Fujifilm has announced the GFX 50S medium-format digital camera development at the Photokina 2016. The Fujifilm GFX 50S mirrorless camera will feature the new G Format 43.8 x 32.9mm sensor…

Sony A99II A-mount Full-Frame Camera Announced

Sony has announced the new Alpha A99II full-frame interchangeable-lens camera. The Sony A99II features a 42.4-megapixel full-frame CMOS sensor, 4K video recording and a 5-axis in-body image stabilisation mechanism providing a 4.5-step shutter speed…