Announcement

Sigma Unveils 14mm T2 and 135mm T2 Cine Prime lenses

Sigma announced the development of new full-frame CINE lenses, the 14mm T2 FF and 135mm T2 FF High Speed Primes. The Cine FF High Speed 14mm T2 and Cine FF…

Sony FE 100-400mm F4.5-5.6 GM OSS lens becomes official

Sony introduced a new G Master series lens, the FE 100-400 F4.5-5.6 GM OSS along with the Sony A9 shooter. The super-telephoto zoom lens features a double linear motor and Direct…

Sony A9 Full-frame Mirrorless Camera Officially Announced

Sony A9 full-frame mirrorless camera have been announced officially prior to the NAB 2017 event. The new Sony A9 features World’s first full-frame stacked CMOS sensor that comes in 24.2MP resolution. The high-end…

Fujifilm Announces Instax Square SQ10; A Hybrid Instant Film Camera

Fujifilm has just announced the new Instax Square SQ10, a new hybrid instant camera that combines digital imaging technology with square film prints. The Instax Square SQ10 is the first camera in the INSTAX series…

Panasonic Lumix DC-ZS70 / TZ90 Travel Zoom Camera Announced

Panasonic ZS70 travel zoom digital compact camera have been announced officially. The new Panasonic ZS70 features 20.3-megapixel High Sensitivity MOS sensor and Venus Engine image processor allows users to capture high-quality…

Fuji Releases GF 110mm f/2 R LM WR and GF 23mm f/4 R LM WR Lenses

Fujifilm has announced full details of the new GF 110mm f/2 R LM WR and GF 23mm f/4 R LM WR lenses. The GF 23mm F4 R LM WR, equivalent…

Fujifilm GFX lens roadmap for 2017 / 2018

Fujifilm has released details of the GFX lens roadmap covering 2017 and 2018. Fujifilm GFX Lens Roadmap 2017 2018 shows the future medium-format lenses planned for the GFX system. From the lens…

Panasonic Leica DG Vario-Elmarit 8-18mm f/2.8-4 ASPH lens announced

Panasonic has announced the Leica DG Vario-Elmarit 8-18mm f/2.8-4 ASPH Micro Four Thirds lens. This is the second in the series of the Leica DG Vario-Elmarit F2.8-4 premium lenses that reaches the market.…

Sony Overtakes Nikon in U.S. for Full-Frame Interchangeable Lens Cameras

Sony has passed Nikon to become the #2 company in the United States for full-frame interchangeable lens camera sales. The announcement was based on data collected by NPD Group’s Retail…

Nikon D7500 DSLR Camera Officially Announced, Price $1,249

Nikon has announced the mid-range D7500 digital SLR camera. The Nikon D7500 is a 20.9 MP DSLR with the same high ISO, fast image proccessing and energy efficiency of the D500 in…

Meyer-Optik Primagon 24mm f/2.8 lens development announced

Meyer-Optik announced that it’s developing a new high-end Primagon 24mm f/2.8 lens. The lens will come in mounts for all mirrorless camera systems. Meyer goes to some length to emphasize that the…

Canon Announces New EF-S 35mm F/2.8 Macro IS STM Lens

Canon has introduced a compact EF-S 35mm F/2.8 Macro IS STM lens for DSLR cameras with APS-c size image sensors. In a first for the EF-S lens series, the new…