Announcement

Nikon AF-S NIKKOR 28mm f/1.4E ED lens becomes official

Nikon announces the AF-S NIKKOR 28mm f/1.4E ED lens, a new addition to its line of f/1.4 primes. The AF-S NIKKOR 28mm f/1.4E ED lens features nine rounded aperture blades,…

Nikon unveils the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED lens

Nikon announces the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED lens for its full-frame DSLR cameras. The FX compatible fish-eye lens supports the 8-15 mm range of focal lengths and maximum apertures of…

Nikon AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR lens announced for DX-format

Nikon announces the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR ultra-wide-angle zoom lens compatible with DX-format DSLR cameras. The AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR is designed only for APS-C bodies.…

Ricoh WG-50 rugged compact camera announced with 5x zoom

Ricoh has announced a new rugged compact camera called the WG-50. The shock- and waterproof  camera replaces the WG-30. The WG-50 features a 16MP 1/2.3″ BSI-CMOS sensor that enables high-resolution stills shooting and Full…

Hasselblad Announces A6D-100c Aerial Camera

Hasselblad announces the A6D-100c which is the latest evolution of Hasselblad aerial cameras. The A6D-100c is a medium format 100-megapixel camera that includes a feature that allows up to eight cameras…

Sony unveils FE 16-35mm F2.8 GM wide-angle lens

Sony unveils FE 16-35mm F2.8 GM wide-angle lens. New addition to the company’s full-frame lineup provides constant F2.8 aperture. With the release of the FE 16-35mm F2.8 GM lens the G Master series…

Sony FE 12-24mm F4 G Ultra Wide-Angle Lens Announced

Sony has announced the FE 12-24mm F4 G ultra wide-angle model to grow their lineup of full-frame E-mount lenses. Full-frame-compatible ultra-wide angle lens for the E-mount mirrorless system uses a Direct Drive Supersonic…

Olympus TG-5 Rugged Camera Officially Announced

Olympus has officially introduced a rugged compact camera called Stylus Tough TG-5. It replaces the TG-4 version with a new sensor and processor, advanced tracking capabilities, 4K video capture, Wi-Fi and…

Laowa 7.5mm f/2 MFT Lens Pricing Announced : $499

Venus Optics announces the price of the Laowa 7.5mm f/2 MFT lens. It comes with 2 colors, Black and Silver. Recommended Retail Price in US (without tax) is $499 for standard…

DJI & Hasselblad Announced A 100-Megapixel Camera Drone

Chinese drone manufacturer DJI & Hasselblad has announced a 100-Megapixel camera drone. The DJI M600 Pro drone features a Ronin-MX gimbal as well as the Hasselblad H6D-100c camera and captures 100MP…

SLR Magic announces Cine 25mm F1.4 E-mount lens

SLR Magic unveiled a new prime for videographers at NAB 2017: the Cine 25mm F1.4. The lens is a quite compact 78.4mm / 3.05in and weighs 520g / 18.34oz. A…

Samyang Unveils VDSLR 16mm T2.6 Lens

Samyang Optics today unveiled a new addition to their VDSLR lens line-up. It is the Samyang VDSLR 16mm T2.6 lens designed specifically for video shooting with DSLR cameras. This is an…