Announcement
Lensbaby Announces Composer Pro II With Sweet 80 Optic
Lensbaby Composer Pro II with Sweet 80 Optic has been officially announced. The Composer Pro II with Sweet 80 Optic is an 80mm f/2.8 tilting lens designed for portrait photographers or…
Profoto A1 Studio Light On-Camera Flash Announced
Profoto has announced the new Profoto A1 AirTTL-C Studio Light on-camera speedlight flash. It’s the world’s smallest studio flash and the first Profoto on-camera flash. The A1 heads are equipped with Profoto’s Air Remote…
Techart unveils the Canon EF lens to Fujifilm GFX 50S adapter
Techart unveils the Canon EF lens to Fujifilm GFX 50S adapter with Autofocus & Aperture control. The Techart EF-GFX adapter provides autofocus function as well as in-body aperture control for…
Voigtlander Nokton 40mm f/1.2 Lens Announced for Sony E-Mount
Voigtlander has officially announced the Nokton 40mm f/1.2 Asperical FE Lens. Designed for Sony full-frame mirrorless cameras, the new optic is manual focus only. Like other Voigtlander E-mount lenses, this lens transmits EXIF…
Tamron 100-400mm F/4.5-6.3 Di VC USD Lens Officially Announced
Tamron has announced the development of a new 100-400mm f/4.5-6.3 Di VC USD telephoto-zoom lens (Model A035) for full-frame DSLR cameras. The lens is fully compatible with Tamron’s 1.4X tele…
Sony RX10 IV Camera Announced with phase-detect AF and 24 fps speed
Sony RX10 IV camera officially announced featuring the World’s fastest focus acquisition time and up to 24 fps burst speed Featuring the World’s fastest AF acquisition time of 0.03 seconds,…
Fujifilm announces GF 45mm F2.8 R WR medium-format lens
Fujifilm has expanded its GF medium-format system with the addition of the Fujinon GF 45mm F2.8 R WR lens. The Fujinon GF 45mm F2.8 R WR is a highly versatile wide…
Fujifilm XF 80mm F2.8 R LM OIS WR Macro Lens Officially Announced
Fujifilm officially announced the XF 80mm F2.8 R LM OIS WR macro which is the first of Fuji’s X-mount lens to give full 1:1 macro reproduction. The weather-sealed to resist…
Fujifilm X-E3 announced with 24MP sensor and 4K video
Fujifilm X-E3 is a rangefinder style, ultra-compact mirrorless camera with 24MP APS-c image sensor. The mid-level shooter in the X-series camera range comes with a smaller design and boasts outstanding image…
Zhongyi Unveils Mitakon Creator 35mm f/2 and 85mm f/2 lenses for E-mount
Mitakon Zhongyi Creator 35mm f/2 and 85mm f/2 lenses announced for Sony E-mount cameras. The Chinese company unveiled two full-frame compatible E-mount lenses. Both optics are manual focus only an…
Biotar 58mm f/2 lens officially announced
Oprema officially announced the new Biotar 58mm f/2.0 lens. The iconic lens will be available in several mounts including Canon, Nikon DSLR and Sony E-mount, Fuji X-mount mirrorless cameras. The…
New Meike 85mm f/2.8 Macro Lens Announced
Meike announces a new 85mm f/2.8 macro lens for digital cameras with full-frame image sensor. The medium telephoto lens is intended for portrait shootings and macro photography. The manual focus…