Announcement

Sony ZV-E10 II Vlogging Mirrorless Camera

The Sony ZV-E10 II is the company’s second-generation APS-C vlogging mirrorless camera. It brings a new sensor and larger battery, along with improved video specs. The Sony ZV-E10 II, an…

GoPro HERO13 Announced, Available for Pre-Order

Every year, GoPro releases a new iteration of its HERO Black line.Today GoPro has introduced the HERO13 Black, the companies latest flagship action camera, and once again it’s packed with…

New Viltrox 56mm f/1.7 APS-C lens for Sony E-mount

Viltrox announces AF 56mm F1.7 APS-C lens for Sony E-mount. The new lens appears to be an E-mount version of the company’s existing AF 56mm F1.7 lens, previously released for…

TTartisan 100mm f/2.8 2x Ultra Macro Tilt-shift Lens

TTartisan announced a new 100mm f/2.8 2x ultra macro tilt-shift full frame lens. The standard macro will be available in a wide range of lens mounts, including E, EF, F,…

Tamron 50-400mm f/4.5-6.3 Di III VC VXD Lens for Nikon Z-mount Announced

Tamron has announced that it’s bringing its full frame 50-400mm F4.5-6.3 Di III VC VXD lens to the Nikon Z mount. The lens will be available starting September 19th and…

Sony FE 85mm f/1.4 GM II Lens Officially Announced, Priced $1,798

Sony has announced the FE 85mm f/1.4 GM II lens, its second-generation GM-series portrait lens. The company’s upgraded portrait lens replaces the original 85mm F1.4 GM with a lighter and…

Panasonic Lumix FZ80D Bridge Camera w/ 20-1200mm SuperZoom Lens

The Panasonic Lumix FZ80D brings 4K video and 4K Photo capabilities to the budget superzoom segment, combining the high-resolution video modes with its 20-1200mm equivalent (60X) zoom and 18.1MP Type…

Nikon NIKKOR Z 35mm f/1.4 Lens : A Budget-Friendly Lens

This Nikon Z 35mm f/1.4 is an inexpensive and optically superb lens in a lightweight plastic barrel with a metal mount. It is a fast prime lens with a classic 35mm focal length, so it’s perfect for street, reportage and…

Nikon Z6 III Camera Officially Announced

Nikon has officially announced the new Nikon Z6 III full-frame mirrorless camera. The Nikon Z6 III inherits the superior performance and operability of the flagship Nikon Z9 and the Nikon Z8. It introduces new signature…

Tamron 50-300mm f/4.5-6.3 Di III VC VXD Lens Announced, Price $799

Tamron unveiled an exciting new addition to their lineup – the 50-300mm f/4.5-6.3 Di III VC VXD lens (B&H Photo/Adorama). This versatile all-in-one zoom is designed with travel photographers in…

Canon RF-S 3.9mm F3.5 STM Dual Fisheye Lens Announced, Priced $1,099

Canon has just officially announced the new Canon RF-S 3.9mm F3.5 STM Dual Fisheye Lens. It is designed for Canon EOS R7 APS-C mirrorless camera system, with a full-frame equivalence of…

Sigma 28-45mm F1.8 DG DN Art Lens Announced, Priced $1,349

Sigma has officially announced the new Sigma 28-45mm F1.8 DG DN Art lens for Sony E and Leica L mounts. This new lens costs $1,349, first available for pre-order at B&HPhoto…