Announcement

Sigma 300-600mm F4 DG OS | Sports Lens Announced, Priced $6000

Sigma has announced the 300-600mm F4 DG OS Sports lens, designed specifically for applications like sports, action and wildlife photography. The Sigma 300-600mm F4 DG OS Sports lens will be available…

Sigma BF Mirrorless Camera Announced, Priced $1,999

Sigma has unveiled the Sigma BF, minimalist 24MP full-frame L-mount mirrorless camera.  The BF in the camera name stands for “Beautiful foolishness”. The Sigma BF will be available in a…

Sigma 16-300mm f/3.5-6.7 DC OS Contemporary Lens Announced, Priced $699

Sigma has announced the 16-300mm F3.5-6.7 DC OS Contemporary lens, a wide-angle to telephoto that provides a 24-450mm equivalent focal length. This new lens costs $699, first available for pre-order…

Leica Updates the Summilux-M 50 f/1.4 Lens

Leica released the Summilux-M 50 f/1.4 lens, adding to the Classic Line with extraordinary bokeh and modern precision. The Summilux-M 50mm F1.4 (II) features the “Made in Germany” label. It…

DJI RS 4 Mini Handheld Gimbal Stabilizer Announced, Priced $369

DJI has officially launched the RS 4 Mini, a compact and lightweight gimbal designed to enhance the filming experience for content creators. The price of the DJI RS 4 Mini…

DJI Unveils Osmo Mobile 7 Series Gimbal

DJI introduces new smartphone gimbal with enhanced tracking and stability. DJI Osmo Mobile 7 series price, specifications and price announced. Designed for content creators, vloggers, and smartphone filmmakers, the Osmo…

GoPro Announces the Max 360 Action camera

GoPro announces the Max 360 action camera with a new editing experience, AI-powered object tracking, and Adobe plugins. The 5.6K spherical camera now comes with a MAX Enduro Battery and…

Announced: Meike 55mm f/1.8 Pro Lens for Fuji X-mount

Meike has launched the Pro Series 55mm F1.8 Full Frame Autofocus Portrait Lens for Fuji X-mount cameras. The Meike AF 55mm f/1.8 Pro lens already exists for E/Z/L mounts, and the company just…

Canon PowerShot V1 Vlogging Compact Camera Announced

Canon has announced the PowerShot V1 large-sensor vlogging compact camera. It seems that for now, the information about the new release is available only in Japan (Canon USA is not…

Tokina 11-18mm F2.8 ATX-M Lens Announced for Fujifilm X mount

Tokina has officially announced the new Tokina 11-18mm F2.8 ATX-M lens for Fujifilm X mount. It is an ideal choice for landscapes, cityscapes, street scenes, and more. This new lens…

RED Unveils First Z CINEMA Cameras with Nikon Z-mount

RED Digital Cinema has unveiled the first cameras in its new Z CINEMA series: the V-RAPTOR [X] Z Mount and KOMODO-X Z Mount. These high-performance digital cinema cameras integrate the…

Nikon NIKKOR Z 28-135mm F4 PZ Lens Announced, Priced $2,596.95

Nikon has expanded its Z-mount lineup with the launch of the NIKKOR Z 28-135mm f/4 PZ, a power zoom lens built specifically for video. This new lens costs $2,596.95, first…