Announcement

Leica M6 Announced for $5,295 with Updated Viewfinder and More

Leica re-releases the Leica M6 film camera for $5,295. While it keeps the same overall look and functionality of the original M6, this updated version does bring a few upgraded…

Mitakon Speedmaster 50mm T1 Cine Lens for Micro Four Thirds

Chinese lens manufacturer Zhong Yi Optics has just released its fourth and final cinema product;  Speedmaster T1 cine lens for the Micro Four Thirds system. The Zhong-Yi Mitakon Speedmaster 50mm T1 is an…

Ricoh Announces HD Pentax D FA Macro 100mm f/2.8 ED AW Lens

The HD Pentax D FA Macro 100mm f/2.8 ED AW lens is now officially announced. This is the first Pentax macro lens to feature All Weather (AW) dustproof, weather-resistant construction. The…

Sony ZV-1F Vlogging Camera Officially Announced, Price $498

Sony today has officially announced the new ZV-1F Vlogging camera. At $499, the ZV-1F is Sony’s newest, and most affordable, ZV-series camera. The Sony ZV-1F will be available on October 24 for $499.…

Venus Optics Announced Two new Laowa 2X Macro Cine lenses

Venus Optics announces two new macro cinema lenses, the Laowa 65mm T2.9 2X Macro APO Cine and Laowa 100mm T2.9 2X Macro APO Cine, These two Laowa macro models are the T2.9 Cine…

Samyang V-AF T1.9 Lineup of Lenses for Sony E-Mount

Korean lens manufacturer Samyang is well-known for making third-party lenses with an excellent price/feature ratio. Recently, Samyang announced a new series of Sony E-Mount lenses for filmmakers with a built-in…

7Artisans 4mm f/2.8 Circular Fisheye Lens for APS-C Mirrorless Cameras

7Artisans announces the new 4mm f/2.8 circular fisheye lens for APS-C mirrorless cameras and compatible drones.. The 7Artisans 4mm f/2.8 lens costs $150 and available in Sony E, Fuji X,…

Officially Announced : Tamron 20-40mm F2.8 Di III VXD Lens, Price $699

Tamron has officially announced the new Tamron 20-40mm f/2.8 Di III VXD Lens. This compact and portable lens is well-suited for everything from landscapes and cityscapes to street scenes and…

Officially Announced: New Sony FX30 APS-c Cine E-mount Camera

Sony FX30 APS-C cinema camera is now officially announced. The Sony FX30 is an Super35 / APS-C video camera aimed at small-scale video and social media production. The new FX30 is Sony’s entry-level…

Announced: NiSi 9mm f/2.8 Lens for APS-C Mirrorless Cameras

NiSi 9mm f/2.8 lens is now officially announced. The APS-c mirrorless lens is available in Fujifilm X, Sony E, Canon RF, Nikon Z, and MFT mounts. This is the second lens of…

Notice Regarding Temporary Suspension of Orders for “NIKKOR Z 400mm f/2.8 TC VR S”

Nikon temporary suspended orders for the NIKKOR Z 400mm f/2.8 TC VR S lens because of an “unexpectedly large number of orders”. Nikon NIKKOR Z 400mm f/2.8 TC VR S…

Tamron 150-500mm f/5-6.7 Di III VC VXD lens for Fujifilm X-mount (Model A057)

Tamron 150-500mm f/5-6.7 Di III VC VXD lens for Fujifilm X-mount (Model A057) is now officially announced. The lens is will be on sale October 13, 2022 at $1499. However,…