Announcement

Viltrox 27mm f/1.2 Pro AF Lens for Fujifilm X-Mount Announced, Priced $549

Viltrox 27mm F1.2 Pro Autofocus Lens has announced for Fujifim X-Mount Mirrorless Cameras. This new lens costs $549, available for pre-order at AmazonUS | Amazon UK | Amazon DE and the Viltrox store.…

Tamron 35-150mm F/2-2.8 Di III VXD Lens Announced for Nikon Z-Mount

The new Tamron 35-150mm f/2-2.8 Di III VXD lens for Nikon Z-mount is now available for pre-order. The US price of the Tamron 35-150mm f/2-2.8 Di III VXD Lens (Nikon…

Tamron 17-50mm F/4 Di III VXD Lens for Sony E-Mount

Tamron 17-50mm f/4 Di III VXD lens (model A068) for Sony E-mount is now officially announced. This is a development announcement and the US price hasn’t announced yet. The standard…

Hasselblad XCD 28mm f/4 P Lens Announced, Priced $1,679

Hasselblad announced a new XCD 28mm f/4 P medium format lens (22mm equivalent focal length). It is  the lightest and smallest of the Hasselblad X System lenses and has been…

RØDE announces the Wireless PRO microphone system

We’re excited to announce a groundbreaking new wireless microphone system for filmmakers and content creators, the Wireless PRO. Fresh off the back of releasing the Wireless ME, the perfect grab-and-go mic…

Development of Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens for Sony E-mount

Tamron announces the evelopment of 70-180mm f/2.8 Di III VC VXD G2 Lens for Sony E-mount. The lens is compact, lightweight, and easy to handle, adding Vibration Compensation image stabilization.…

DJI Osmo Action 4 Compact Action Camera

The DJI Osmo Action 4 is the adventure-ready camera to get if you’re all about low-light recording, though it doesn’t push as many pixels or frames as a GoPro. The US price is $399 and and it…

Sony FE 70-200mm f/4 Macro G OSS II Lens Overview

Sony unveiled the new FE 70-200mm f/4 Macro G OSS II telephoto zoom lens. The new lens is an update to 2014’s 70-200mm F4 G OSS and Sony says it has improved…

New Sony A6700 Flagship APS-C Mirrorless Camera

Sony today officially announced the new Sony a6700 APS-C format mirrorless camera, the long-awaited successor in Sony’s incredibly popular lineup of compact APS-C hybrid cameras. With the same 26.0 MP APS-C…

Nikon Nikkor Z 70-180mm F2.8 and Nikkor Z 180-600mm F5.6-6.3 VR Lens Announced

Nikon officially announced two new two new telephoto zoom lenses: NIKKOR Z 180-600mm f/5.6-6.3 VR and NIKKOR Z 70-180mm f/2.8, both of which were part of Nikon’s lens roadmap and…

Sigma 14mm F1.4 DG DN | Art Lens Announced

The new SIGMA 14mm F1.4 DG DN | Art lens officially announce. It’s the world’s first full-frame 14mm lens with an impressive F1.4 aperture. Today, Sigma added a new Art…

New Irix 15mm f/2.4 and 150mm Macro 1:1 Lenses for Sony E-mount

Irix announced two new full-frame lenses for Sony E-mount: 15mm f/2.4 and 150mm macro 1:1. The expected shipping date is the second half of June. Retail prices are respectively 675…