Announcement

Sigma Announces 17mm F4 DG DN and 50mm F2 DG DN Full-frame Lenses

Sigma has introduced 2 new I series lenses for L-Mount and Sony E-mount. The 17mm F4 DG DN and a 50mm F2 DG DN compact, mid-priced primes as part of…

Sigma 23mm F1.4 DC DN Lens for APS-C Sony E, Fujifilm X & Leica L-mounts

Sigma has announced it will add a 23mm F1.4 DC DN to its range of mirrorless-specific lenses. The 23mm will initially be available for Sony E, Leica L and Fujifilm…

Laowa 15mm f/2 Zero-D LM lens Announced for Leica M-mount

Laowa 15mm f/2 Zero-D LM lens for Leica M-mount by Venus Optics is now officially announced with 110° ultra-wide angle of view. The price of the new lens is $649…

Canon Unveils Game-Changing Firmware Updates for EOS R3 and R5

Canon announces firmware for the EOS R3 and EOS R5 that adds new functions and improves image resolution. New Canon firmware updates for the Canon EOS R3 version 1.4.0 and  Canon EOS R5 version 1.8.1 now…

Sony ZV-E1 Officially Announced – Compact Full Frame Camera for Vloggers

New compact full-frame E-mount mirrorless camera Sony ZV-E1 officially announced. The new flagship vlogging camera is the company’s first full-frame ZV-series model.  Sony ZV-E1 will be available in May 2023 at…

Laowa Argus 28mm f/1.2 FF Lens Announced for Sony E, Leica L, Nikon Z and Canon R

Venus Optics announced Laowa Argus 28mm f/1.2 FF full-frame lens for Sony E, Canon RF, Nikon Z, and L mount. The US price for Laowa Argus 28mm f/1.2 FF is…

Leica Vario-Elmar-SL 100-400mm F/5-6.3 Telephoto Zoom Lens and 1.4x Extender Announced

Leica has just officially announced the new Leica Vario-Elmar-SL 100-400mm f/5-6.3 Lens for Full-Frame L-mount cameras. It is an expansive telephoto zoom lens for  nature, wildlife, sports, and action photography. This…

Fujifilm Instax Mini 12 Instant Camera Officially Announced

Fujifilm has updated its popular line-up of instant cameras with the introduction of the Fujifilm Instax Mini 12. The Fujifilm Instax Mini 12 now includes automatic flash control, close-up mode and the parallax…

Samyang AF 75mm f/1.8 Lens Announced for Fuji X Mount

Samyang has officially announced the Samyang 75mm AF 75mm f/1.8 for Fujifilm X mount. It’s their second X mount AF lens after the Samyang AF 12mm f/2 X. The Samyang AF…

Three New Sigma Mirrorless Lenses Announced for Nikon Z-mount

Sigma announced their first three mirrorless lenses for Nikon Z-mount (all APS-C). This addition allows users to enjoy high performance, and high quality SIGMA lenses in native mount on their…

Sony FE 50mm f/1.4 GM Lens Officially Announced

Sony has officially announced the new FE 50mm f/1.4 GM Lens. The US price of the new compact and portable standard prime is $1,299, release date is in late April to…

Development Announcement : Tamron 11-20mm F2.8 for Fujifilm X-mount

Tamron has announced the development of a new FUJIFILM X-Mount zoom lens: the 11-20mm F/2.8 Di III-A RXD.  The 11-20mm lens gives a 16.5-30mm equivalent range on an X-series camera,…