Announcement
DJI Mavic 4 Pro Drone Price, Specs and Release Date
DJI has officially unveiled its most advanced drone to date—the DJI Mavic 4 Pro. This flagship drone introduces groundbreaking features tailored for professional filmmakers and aerial photography enthusiasts. The successor…
Panasonic LUMIX S 24-60mm F2.8 Lens Announced, Price $899
Along with the S1 II and S1 IIE, Panasonic also unveils new fast standard zoom for its Lumix cameras. The Lumix S 24-60mm F2.8 expands the company’s lens offerings with a…
Panasonic Announces S1 II and S1 IIE Full Frame Mirrorless Cameras
Panasonic has officially announced the highly anticipated S1 II and S1 IIE, the latest additions to its full-frame mirrorless lineup. These new models aim to redefine the standard for hybrid…
New TTArtisan 35mm F1.4 APS-C Tilt Lens Announced
TTArtisan has just announced the launch of its latest lens, the TTArtisan Tilt APS-C 35mm F1.4, designed to offer photographers and videographers greater creative control. This new lens brings tilt…
Sony Announces New FX3A Camera
Sony has announced the FX3a, a revised version of its FX3 full-frame Cinema Line camera. It is listed at B&H as a new item available for pre-order and is priced at $3898.…
Sigma Announces Price Increase Due to Trump Tariffs
Sigma America announces a price increase on lenses due to US tariffs. The current price will remain for all orders placed until May 31. The new pricing will take effect…
Canon RF 75-300mm F4-5.6 Telephoto Lens Announced
Canon announced a RF 75-300mm f/4-5.6 telephoto lens based on the old EF model released in 1999 (Canon EF 75-300mm f/4-5.6).There are no details yet of a US release of…
TTArtisan 35mm T2.1 Cine Lens Announced, Priced $380
TTartisan announced a new 35mm T2.1 cine lens. It is the first cinema lens with double bokeh effect and will be available in Sony E, Fujifilm X, Nikon Z, Canon…
Sony FE 50-150mm F2 GM Lens Announced, Priced $3,898
Sony has officially unveiled the FE 50-150mm f/2 GM, a groundbreaking addition to its G Master series that redefines what’s possible in a fast telephoto zoom. Sony FE 50-150mm F2 GM tele…
Development Announcement : Tamron 18-300mm APS-c Lens for Canon RF & Nikon Z
Tamron has announced that they are working on to bring the 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) lens to RF mount and Z mount. Tamron says pricing and availability “will…
Viltrox AF 35mm f/1.2 LAB Lens Announced for Sony E-mount
Viltrox officially announced the AF 35mm f/1.2 LAB full-frame lens for Sony E-mount. The AF 35mm F1.2 Lab is available to order today and costs $999. Check availability at B&H Photo / Amazon…
Viltrox AF 50mm f/2 AIR Lens Announced for Sony E & Nikon Z
Viltrox AF 50mm f/2 Air lens is now officially announced. The new Viltrox lens will be available in Sony E and Nikon Z mounts. The US price of the lens…