Fujifilm has built a stellar reputation in the photography community for its high-quality lenses. Whether you are a professional photographer or an enthusiastic hobbyist, choosing the right lens is crucial…
Fujifilm has just officially announced four new products: Fujifilm GFX 100S II, GF 500mm F5.6, X-T50, and XF 16-50mm F2.8-4.8 lens. All the products are now available for pre-order. The new Fujifilm X-T50 and GFX 100S…
Sigma has officially announced the new standard zoom “24-70mm F2.8 DG DN II Art” for E-mount / L-mount mirrorless cameras. The Sigma 24-70mm F2.8 DG DN II | Art will…
Along with the GFX100S II, Fujifilm also announced the GF500mm F5.6 R LM OIS WR, a relatively lightweight, compact super-tele prime for its GFX medium format system. Scheduled for release…
FUJIFILM Corporation has unveiled the FUJIFILM GFX100S II, the latest addition to its mirrorless digital camera GFX Series. This is the fastest version with a nicer viewfinder, subject recognition AF,…
FUJIFILM Corporation has introduced the FUJIFILM X-T50, the latest model in their X Series. The Fujifilm X-T50 is a classically-styled mid-level APS-C mirrorless camera. The FUJIFILM X-T50 is equipped with…
Fujifilm announces the FUJINON XF16-50mmF2.8-4.8 R LM WR lens. High-resolution, compact, and lightweight standard zoom lens, designed for the FUJIFILM X Series mirrorless digital cameras, combines high-resolution performance with a compact…
Sony announces firmware upgrades for a7S III and a7 IV. These updates bring the cameras up to the latest standards and add new features. You can see the details on the latest firmware v.3.01…
Leica is planning to announce the new Leica M12 rangefinder camera. Here are the rumored specifications. The US price of the upcoming Leica M12 camera will be close to $10,000.…
Canon is developing the EOS R1, the first flagship model for the EOS R SYSTEM, aimed at professionals and set for release in 2024. The camera combines top-class performance, durability,…
Hasselblad announces XCD 25mm F2.5 V ultra-wideangle lens for medium format cameras. It is a bright and distinguished wide-angle prime with a 20mm full-frame equivalence, providing a field of view…
Sigma will soon announce the new Sigma 24-70mm f/2.8 DG DN Art II lens. Official announcement expected on May 16th, 2024 for both Sony E-mount and Leica L-mount camera systems.…