Fujifilm GFX100RF Officially Announced

The Fujifilm GFX100RF is a 100-megapixel medium format digital camera with a fixed 28mm equivalent F4 lens. The GFX100RF will retail for $4899 and will be available starting April 24th. It will come in either black or black and silver, and includes a braided strap, filter ring, filter and a color-matched square lens hood.

Fujifilm GFX100RF Preorders Are Live: B&HPhoto / Amazon / Adorama

Create incredible images every day with FUJIFILM GFX100RF digital camera. With classic rangefinder styling and a premium tactile design, it offers a classic photography experience, while the large format sensor, wide dynamic range, and low noise floor deliver the ultimate image quality.

A new Aspect Ratio dial provides instant access to nine compositional formats, many from legendary Fujifilm analog cameras. 20 different Film Simulations harness Fujifilm’s 90-years of experience in color science to deliver outstanding in-camera looks suited to every subject. The camera’s precision engineered 35mm lens on a GFX sensor offers the equivalent angle of view of a 28mm lens on a 35mm format camera – optimal for hand-holding – plus it also features digital teleconverter options, an internal ND filter, and a leaf shutter for further flexibility and creative expression. Weighing just 735g (25.9 oz) and compact enough to fit in a pocket, this is the ultimate everyday carry.

Features

  • Compact, portable rangefinder style design delivers classic camera handling
  • New Aspect Ratio dial for instant access to a variety of compositional image formats
  • 20 Film Simulation modes deliver unique film-inspired looks
  • 102-megapixel sensor for ultimate image quality
  • Optically outstanding fixed 35mm lens, plus digital teleconverter flexibility
  • Internal 4-stop neutral density filter for full exposure control

Quick Specs

  • Medium format (44 x 33 mm) 102MP sensor
  • 35mm (28mm equiv) F4 lens w/ leaf shutter
  • 5.76M dot OLED EVF
  • Weather sealed when using filter ring and filter (included)
  • Subject recognition autofocus
  • Aspect ratio dial
  • 3.2″ tilting rear touchscreen
  • 4K video up to 30fps
  • Built-in 4EV ND filter
  • 14 film simulations

Official Videos

Fujifilm launches “FUJIFILM GFX100RF”

The first digital camera with a built-in lens in the GFX series, with a 102MP large-format image sensor

The lightest weight model in the GFX series, bringing the experience of high-resolution photography to even more users

March 20, 2025

TOKYO, March 20, 2025 — FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the global launch of the “FUJIFILM GFX100RF” (GFX100RF) from the April ,2025. It will be the latest addition to the GFX Series incorporating the large-format image sensor*1 approximately 1.7 times larger than a 35mm full-frame sensor.

The GFX100RF is the first digital camera with a built-in lens in the GFX series, features 102MP high-speed image sensor “GFX 102MP CMOS II” and the high-speed image processing engine “X-Processor 5”. The lens and body design has been thoroughly reviewed, and despite being a fixed lens model, it weighs only about 735g*2, making it the lightest model in the GFX series. The GFX100RF will bring the experience of shooting high-resolution images in a different dimension to even more users.

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