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Nikon’s Goal is to Become #1 Mirrorless Manufacturer Soon

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Nikon excutives believe that Nikon Z mount mirrorless system can achieve the number one position in the world’s full frame mirrorless camera market.

The interview that dpreview has made with Nikon executives at Photokina 2018 in September underlines several key points. They talked about Nikon’s first full frame mirrorless cameras Nikon Z6 and Nikon Z7, the high-resolution monster D850 DSLR as well as the end of Nikon 1 system.

High-resolution Nikon Z7 full frame mirrorless camera is now shipping from several stores in the US. The camera body-only priced at $3,399. Check at Amazon | B&H Photo | Adorama.

Nikon's Goal is to Become #1 Mirrorless Manufacturer Soon

A quick recap from the interview:

  • Nikon believes that they can achieve the number one position quite soon.
  • Since Nikon launched the Z6 and Z7, demand for the D850 has remained very robust and stable.
  • Right now the mirrorless market share is around 40% but by 2020 and afterwards, Nikon expect that mirrorless will surpass DSLR.
  • Right now Nikon is not thinking about mirrorless cameras with other sensor formats (no APS-C camera with Z-mount).
  • Nikon wants to be recognized as a company that provides tools for video professionals.
  • Nikon intends to continue with the development of optical stabilization.
  • Nikon is planning to launch more DSLR models in the future.

Read more Nikon Mirrorless and Nikon Rumors.

via NR