Zeiss Touit 50mm F2.8 Macro Announced for Sony and Fujifilm Mirrorless Cameras

Zeiss has announced Touit 50mm F2.8 a new prime lens for Sony and Fujifilm mirrorless cameras with APS-C sensors. In the body of the Touit 50mm f/2.8 Macro, the Touit 2.8/50M is designed for mirrorless cameras and will come in Sony E and Fujifilm X mounts with an aperture ring on the latter.

The new Zeiss Touit 2.8/50M is a macro lens with a maximum reproduction ratio of 1:1 for close-up shooting and is equivalent to a 75mm lens in a 35mm system. The lens design features 14 elements in 11 groups and an iris diaphragm with nine rounded blades.

Like the other Touit lenses it includes autofocus, but no image stabilisation. The Touit 2.8/50M with Sony E and Fuji X mount will be available worldwide in March 2014. The lens price of EUR 755 or US $999.

Zeiss Touit 50mm F2.8 Macro Announced for Sony and Fujifilm Mirrorless Cameras

Zeiss Touit 2.8/50M specifications

Press Release :

The macro lens ZEISS Touit 2.8/50M for compact system cameras also shows its strengths in portraiture

OBERKOCHEN/Germany, 30.01.2014 – More and more photographers are taking advantage of the growing possibilities afforded by compact system cameras with APS-C sensors. With the Touit 2.8/12 and Touit 1.8/32, ZEISS already offers two lenses with E- and X-mount that suffice in meeting the demands of ambitious photographers. Now, the new ZEISS Touit 2.8/50M expands the Touit family to include longer focal lengths as well as close-up coverage.

The Touit 2.8/50M offers a magnification power of 1:1. As a result, the photographed object appears on the camera sensor in its original size. Details that cannot be seen with the naked eye become impressively visible at short shooting distances. This new Touit is therefore following in very large footsteps: ZEISS macro lenses with a magnification power of 1:2, such as the Makro-Planar T* 2/100 and Makro-Planar T* 2/50, have already established themselves as top macro lenses among SLR lenses.

Thanks to its moderate telephoto focal length, the Touit 2.8/50M is also perfect as a portrait lens. When allowing for a crop factor of 1.5, the angular field corresponds to a full-frame-equivalent focal length of 75 mm. Here, too, the lens’s enormous versatility pays off. The lens covers distances from infinity to a magnification power of 1:1. The Touit 2.8/50M is a versatile lens that harmonizes very well with the flexible application of compact APS-C system cameras. Its imaging power makes it an ideal choice for close-ups and portraits.

The Touit 2.8/50M also employs the floating elements design from ZEISS. This enables the lens to achieve a consistently high imaging performance, including up to the minimum object distance (MOD). The exceptional image quality remains consistent, independent of the focus setting. Two aspheres – lens elements number three and four – deliver an important contribution to the high image quality. Two additional lens elements with low dispersion – lens elements number two and nine – help ensure that the lateral and longitudinal chromatic aberrations are kept to a minimum.

A round iris with a total of nine blades gives areas of the motif outside the focus a soft and very natural-looking character. Focused objects before a blurry background are clearly accentuated, creating a harmonious and balanced bokeh. Excellent sharpness along all f-stops rounds off the performance spectrum of the Touit 2.8/50M.

“The new Touit 2.8/50M is for photographers who already use our other two Touit lenses; it’s the ideal complement to their portfolio. Owners of APS-C system cameras with Sony E- or Fujifilm X-mounts who are looking for a new high-end lens will also want to use the Touit 2.8/50M. Whether a photographer has an eye for the smallest details or likes sharp portraits and pleasing bokeh, our new all-around Touit will definitely be at the top of their wish list,” says Dr. Michael Pollmann, Product and Program Manager from ZEISS Camera Lenses.