Sony has announced its new HVL-F43M flash. The new flash is an auto / manual flash unit that offers flexible lighting control which replaces the HVL-F43AM and is compatible with Sony’s Multi Interface Shoe. This means all modern SLT, NEX, and R-series cameras.
Another new addition is a LED video lamp for brightening up subjects for still and video recording. The HVL-F43M retains the ‘Quick Shift Bounce’ feature of its predecessor, which allows you to rotate the flash 90 degrees for portrait shooting.
Sony HVL-F43M TTL Shoe Mount Flash Price
The new Sony HVL-F43M TTL Shoe Mount Flash price is $398.00. The new Sony HVL-F43M TTL is available to buy from the camera stores below. The Sony HVL-F43M TTL shoe mount flash starts shipping from July 10, 2013. Where to buy Sony HVL-F43M Compact External Flash for Sony Cameras.
| Store | Price | Buy Now |
|---|---|---|
| Adorama.com | $398.00 | Buy Now |
| Amazon.com | $398.00 | Buy Now |
| B&H Photo Video | $398.00 | Buy Now |
Sony HVL-F43M Flash Features
- High-power illumination: High-power illumination (guide number: 43)
- Longer effective range: Longer effective range of over 30 ft. (10.5m)
- Quick Shift Bouncem: The innovative “Quick Shift Bounce” system allows the HVL-F43M to orbit 90 degrees left and right, allowing you to maintain horizontal light distribution even when shooting vertically. In addition to pivoting side-to-side, the flash unit can also tilt down 8 degrees or back 150 degrees
- Wireless flash, bounce flash, modeling flash and multi-burst functions
- Wireless lighting ratio control for smooth, professional effects with up to three flash groups (with DSLR-A900/850/700)
- Versatile bounce angles: Versatile bounce angles: 90° up, 90° left. This allows the flash head to be rotated while maintaining the set bounce angle, so you can quickly switch between horizontal and vertical format without changing the light angle.
- Built-In Bounce sheet: The built-in bounce sheet can be used even when shooting in a vertical position without changing the angle of reflected light.
- Auto white balance: Auto white balance (signals color temp. to camera)
- Auto zoom: Auto zoom optimized for camera sensor size
- Dust and Moisture resistant design: Sealing materials are set at joints of outer materials (body, LCD panel, Mounting Foot etc.) and around movement/operating parts thereby increasing the life of your flash unit.
- Modeling light capability: Modeling light capability allows the HVL-F43M to pulse, helping photographers determine where shadows will fall before taking the picture, so they can alter lighting or subject positioning as necessary.
- Retractable wide-angle panel: Retractable wide-angle panel (15mm angle)
- Wireless Ratio Control: Wireless Ratio Control allows customers to wirelessly control up to three groupsof flashes, as well as specify the luminosity ratio for each group, so they can enjoy multiple-flash lighting techniques without the need for special equipment or tedious exposure settings.
- Simple controls: Simple controls, test button, power saving mode
- TTL metering: TTL metering capability, high-speed sync
- Fast recharging: Fast recharging — up to 38% quicker than HVL-F36
Sony HVL-F43M Flash Specifications
| Advanced Features | Smooth Slow Rec |
| Color Temperature | Approx. 5500K |
| Flash Modes | Automatic Light Control (TTL), Continuous (10 flashes/second, up to 40), pre-flash control, manual contr |
| Flash Coverage | Bounce angles: Upward – 150 degrees; Left – 90 degrees; Right – 90 degrees; Down – 8 degree |
| Flash Metering System | Direct TTL |
| Guide Number | 43 |
| Modes | Wireless, Bounce, Modeling, Multi-burst |
| Number of Flashes | Approx. 200 or more (alkaline batteries) |
| Power Source | Four AA-size batteries, Alkaline of Ni-MH |
| Recycling Time | 2.9sec |
| Power Source | 4x AA-size batteries, Alkaline or Ni-MH |
| Red-Eye Reduction | YES |
| Dimensions | 3 x 5.125 x 3.5″ (7.5 x 12.9 x 8.7 cm) |
| Weight | 12 oz (340 g) (without batteries) |
